INTRODUCING THE BRAND STUDIO AT UTA
United Talent Agency (UTA) established The Brand Studio in 2011 to provide industry-leading brand consulting services for businesses. We help companies launch new brands, re-establish the relevance of existing brands, and develop innovative brand experiences
Founded on the principle that storytelling is the root of every great brand, The Brand Studio uses a proprietary approach to branding that leverages two decades of research and hands-on experience in the field of brand narrative and consumer behavior. This approach results in experiences that drive strong consumer attachment and measurable brand preference.
- Brand Definition
- Brand Expression
- Brand Architecture
- Brand Experience Activation
Our take on modern brand building:
Every brand wants to be different, but it’s hard to differentiate when the agency advising you is pretty much the same as the competitor’s. We believe there is another way. We don't apply a uniform framework to strategy development and we don't have a house style. Instead, we believe in creative diversity. We think of brands as stories, and brand strategy as a storytelling exercise. By tailoring our creative solutions to the unique needs of each individual client and focusing on the underlying narrative we help clients create compelling brand experiences, the ultimate driver of brand value.