We built an agency we would hire:
one that combines leading thinkers
with fresh creative voices
Storytelling is our Source Code
Stories enable people to remember or share brand experiences.
That's why storytelling is the common thread that runs through
all of our work.
Branding is About Behavior
We focus on promises over positions because we believe branding is a strategic discipline. It's about delivering real value that customers, employees and investors love. While our creative work is stunning, it is only equal to the operational capability of our client's business. We believe in this principle so much, we wrote a book about it: Brand Real
Small is Huge
We're a studio, not a conglomerate. We are purposefully lean.
We limit how many projects we lead at any given time.
Our lean approach forces a discipline that leads to big ideas.
New Voices Can Solve Old Problems
In nature, a small gene pool leads to less variety.
The branding trade is no different.
We pair veteran identity designers with fresh creative voices
that work in disciplines outside of branding:
- production designers
- digital effects supervisors
(hint: it's why we're housed in a talent agency)
Observe. Then Act.
We adhere to a lesson we learned in grade school:
Stop. Look. And, Listen.
Our work is always fueled by valid insights from innovative research.
We begin every brand assignment with the end experience in mind because we believe a brand has to deliver consistently strong experiences to gain value.
Give the Client the Center Chair
We don't like surprises. Neither do our clients. That's why our process is client-inclusive. There's no secret process here; no curtain-drawn reveals. We solve problems in close collaboration with client teams.
© 2012 by United Talent Agency, Inc. All rights reserved.